Sign up to our newsletter and receive 10% off your first order.

Stay up to date on the latest new arrivals, features and promotions.

Added to Cart
(0) +

Selvedge Denim London

What is selvedge denim?

The name ‘denim’ is believed to derive from the name of a French material. Serge de Nimes; ‘serge’ (a kind of material) ‘from Nimes’ (a town in France).

Selvedge denim, also known as selvage, originates from the term ‘self-edge.’

Traditionally, selvedge denim would be woven on narrow-width shuttle loom, producing a unique clean edge. They will not fray, ravel, or curl. This process enhances the strength and premium quality of the fabric.

With a key focus on fabrication and function, I AND ME collaborates with mills from all over the world. Most commonly from Japan on small runs of unique denim casts and colours.

Premium selvedge denim enhances the ‘Buy Less Buy Better’ philosophy. The heritage of selvedge denim defines each garment that is produced with the highest quality and longevity available in the industry.

I AND ME carefully considers each key fabric that makes up the collection ensuring the brand values are kept in line at all times. 

We truly love selvedge denim, we show the utmost respect to both our design and manufacturing process at all times.  This means we constantly deliver garments that are unique, good fitting and built to last.

Why choose selvedge denim?

Selvedge denim is a high quality premium fabric, made in a traditional way of weaving. Produced on a traditional shuttle looms which weave the fabric with one continuous thread.

This thread goes back and forth during the weaving process. This allows the weft loops back into the edge of the denim and creates its “self edge” or selvedge, an edge that cannot fray. 

To check out our full range of denim and homeware check out the SHOP here.