“The third collection of i and me, to die for, interrogates the impermanence of the things we do. born from militaria, more specifically, the functional details, silhouettes and fittings in key army wear, this lineup is definitely worth talking about.
military clothing is truly omnipresent within the latest installment of the hackney based denim brand, with waxed green cotton, raw black ecru weft selvedge denim, nudes, greys and cinnamons inspired by legionnaires and desert storm. the work of land artists christo and jeanne claude also pushed them to explore the use of fabric in landscapes as means of installation, shelter and camouflage.
moreover, the back seams, selvedge placement, layering, fabrics and palette of the collection all follow the methods employed in army wear – optimizing every inch of fabric in the construction of garments. while military recreational apparel influenced its downtime wardrobe staples, the east london label also put out fresh updates from previous key shapes.
in short, to die for lightweight, practical clothing made from natural materials.”