“Hailing from East London, UK, I AND ME make short-run denim garments that emphasize quality and design alongside the reduction of water, chemical, and electrical use in production. Their collections are small love poems to the present moment, aesthetic statements that bring wearability, durability, interest, and grace into cohesive pieces made to wear for life. Each line is sustainably made, with cuts and profiles that blend and blur gender binaries and focus on the natural beauties of the human body, fabric, and colours.”
“Thank you, that’s quite the compliment!
When I am starting to work on the development of a new collection it will have a general feel or mood in terms of an aesthetic that has inspired me, very often this comes from travelling, art, culture. I then start sourcing fabrics and a colour palette around this and then finally design into the fabrics in garment form. It’s always very driven by the fabrics and colours, this is what excites me the most. The creative direction for a collection then starts making sense, it all becomes about the aesthetics of the whole mood. This is all about the story telling.”