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‘Is London Fashion Week Unsustainable’ – BBC London News


What a surprising pleasure to be sat watching the BBC London News and to spot two pairs of our jeans in the ‘Is London Fashion Week unsustainable’ feature with Shaunie Maker.

Shaunie talks about her decision to live with a capsule collection of wardrobe staples instead of regularly updating with trend lead style and how important changes to LFW are needed for a healthier sustainable industry.

Thank you Shaunie for including our Selvedge Slim Leg in Raw Indigo and Selvedge Wide Legs in Desert Vintage in your key staples line up.

Watch the full video above now and find the featured jeans in stock online and at our studio shop.