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BBC London News | ‘Is London Fashion Week Unsustainable’
We were taken aback watching BBC London News today after 2 x pairs of I AND ME selvedge denim made an appearance in Shaunie Maker’s ‘Is London Fashion Week unsustainable?’ feature.
Shaunie talks about her decision to refrain from spending a single penny on clothes for a full calendar year, instead dedicating herself to a capsule collection of wardrobe staples (I AND ME included).
The report highlights how changes to the world of fashion (with LFW central to this argument) must be made ASAP in order to realise a healthier and more sustainable industry.
The film features our Selvedge Slim Leg in Raw Indigo and Selvedge Wide Legs in Desert Vintage.
Watch the full video above now and find the featured jeans in stock online and at our studio shop.
It's extremely hard to buy japanese selvedge jeans for women which are well cut. These are great and are also sustainably and ethically sourced. Really can't ask for more. Delivery was fast and service great. Thanks!
Lasting quality through and through. Im really pleased with the purchases i have made from I and Me and always look forward to seeing each new collection. Highly recommend.
Super pleased with my jeans, Jess made a huge effort to get them to me, and make sure I got the ones that fit, (and they do). Beautiful denim addition to my closet!